When you are looking to employ a web designer for your new website, you need to consider several factors. Don't just choose a web designer based on cost alone, like most small business owners do. You may not have a huge budget to spend on having a website designed for your business, but think of it as an investment and not simply as a cost.
Instead think of it in these terms, the additional sales you make as a result of your new web site should more than pay for your investment. What you should therefore be asking your prospective designer is how many visitors they think you can expect to receive to your site in your specific niche.
If they can't tell you then simply don't use them!
With some quick keyword research, a good web designer will be able to give you fairly accurate estimates as to the number of visitors you will likely receive. From these estimates you should be able to get a good feel for how much your site is likely to make you each year in additional sales.
Don't fall in to the trap of choosing a designer simply because they produce fancy logos and clever spinning graphics. Logos and graphics don't sell your products or services, all they do in reality is they make the designer money!
What you really need is a designer who understands online marketing and who can deliver a web site that ranks well in the search engines and delivers lots of visitors. It's the content on the your web site that will convert visitors in to customers, not the logos and graphics.
Your designer needs to know what keyword phrases your potential customers are typing in to the search engines so that they can be included in your site content to help your website rank well and attract as many free visitors as possible. A good designer will know how to optimize your site for keyword phrases.
A designer who understands online marketing will also know that your content needs to be focused on your customer needs rather on your actual products and services to help your site convert more sales. They will also understand that lead generation and the capture of contact details are hugely important if you are to maximize the sales potential of your investment. If they don't recognize these key requirements of a small business web design, again don't use them.
A good small business website should be customer focused, simple to navigate and be strongly optimized to attract free search engine traffic, if it is not, then you are not realizing the full return on your investment and are literally leaving cash on the table!
Instead think of it in these terms, the additional sales you make as a result of your new web site should more than pay for your investment. What you should therefore be asking your prospective designer is how many visitors they think you can expect to receive to your site in your specific niche.
If they can't tell you then simply don't use them!
With some quick keyword research, a good web designer will be able to give you fairly accurate estimates as to the number of visitors you will likely receive. From these estimates you should be able to get a good feel for how much your site is likely to make you each year in additional sales.
Don't fall in to the trap of choosing a designer simply because they produce fancy logos and clever spinning graphics. Logos and graphics don't sell your products or services, all they do in reality is they make the designer money!
What you really need is a designer who understands online marketing and who can deliver a web site that ranks well in the search engines and delivers lots of visitors. It's the content on the your web site that will convert visitors in to customers, not the logos and graphics.
Your designer needs to know what keyword phrases your potential customers are typing in to the search engines so that they can be included in your site content to help your website rank well and attract as many free visitors as possible. A good designer will know how to optimize your site for keyword phrases.
A designer who understands online marketing will also know that your content needs to be focused on your customer needs rather on your actual products and services to help your site convert more sales. They will also understand that lead generation and the capture of contact details are hugely important if you are to maximize the sales potential of your investment. If they don't recognize these key requirements of a small business web design, again don't use them.
A good small business website should be customer focused, simple to navigate and be strongly optimized to attract free search engine traffic, if it is not, then you are not realizing the full return on your investment and are literally leaving cash on the table!
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