Text Messaging Marketing - 6 Benefits You Can Get From It

By Greg Swan

Forget email and direct mail campaigns. Text messaging marketing is the new way to reach both new and existing customers.

And, it's awfully successful. Did you know that text messages have a read rate of more than 95%? That's much higher than email or direct mail!In fact, SMS texts - or short message service texts - have become the most widely used data application in the world!

So, what can your business get from text messaging marketing?

1. It's a great way to reach your existing market You can send out an SMS text daily, weekly, or monthly to your subscribers. And, you can even automate everything to make it easier on yourself. You can write a message to your new or existing customers and set it up to go out at a particular time.
2. It's a good way to reach a qualified audience Since text messaging marketing is an opt-in service, you can rest easy knowing that the people who are getting your messages want to. You will never be labeled a spammer, or afraid that your message is falling on deaf ears.
3. It's versatile Text messaging marketing can be used by virtually any business, for any reason. If you own a pharmacy, you can use it to tell customers when their prescriptions are ready. Or, if you run a bank, you can use an SMS text to let people know when interest rates drop. You can use it to communicate any message you want!
4. It's instant No matter where people are, they have their cell phones with them. With text messaging marketing, you don't have to wait for them to log into an email account, or walk to check the mailbox. You don't even have to wait for them to get out of work! In fact, text messaging marketing is especially effective for time-sensitive information. For example, if you sent out an SMS text that says your restaurant is offering a brand new lunch special for the next 2 hours, people will be able to head your way immediately!
5. It's a great way to build customer loyalty Because text messaging marketing is such an easy way to send out discounts and coupons, it makes your existing customers feel like they're getting special treatment. And, the better you make them feel, the more likely they are to become return customers!
6. It's cost-effective With text message marketing, you don't have to budget for paper, envelopes, or stamps. You get all of your messages out easily, at an affordable price.

Greg Swan is the owner/CEO of Suncoast Publishing. He helps small businesses to improve search engine rankings through local search marketing, SEO, and lead generation. For more information on how to increase your web presence and get more customers, visit Local Search Marketing Specialist

Article Source: http://EzineArticles.com/?expert=Greg_Swan

Article Source: http://EzineArticles.com/6222882